In addition to working on all of the print collateral, new website, merch and all the other branding elements for California Bike Week 2009, we were also asked to come up with an updated identity for CBW as a brand.

Created these logos for California Bike Week 2008. We originally had a much more fierce bear in the logo, but since it’s a family-oriented event, they had us switch it out.. still looks great, but I gotta say we were partial to the fangs =)

More CBW work coming too.. ads, flyers, website, tees, on-site branding, etc. Thanks to Oliver, JP, NCompass and the rest of the CBW / Love Ride crew for trusting us with their rebrand!